Pickaboo

About Pickaboo

Pickaboo is a Bangladeshi e-commerce platform built around consumer electronics and computers, known for fast delivery and installment financing in a market where both were once rare. Morin Talukder founded the company in 2016, building it into one of the country's established electronics-focused online retailers after already testing, and exiting, one online venture before it.

He built Pickaboo while still in his twenties, carrying lessons from an earlier startup directly into how the new company would compete.

A Second Attempt, Not a First

Morin Talukder studied at Anglia Ruskin University before starting his entrepreneurial career. In 2015, he founded ehatbazaar.com, an online shopping platform, and sold it roughly a year later to focus his full attention on Pickaboo.

That earlier venture gave him a working understanding of Bangladeshi e-commerce logistics and customer behavior before he tried to scale a second, larger business around it, rather than starting Pickaboo from a purely theoretical read of the market.

Selling ehatbazaar.com after only a year, rather than holding onto it indefinitely, freed Morin Talukder to concentrate his time and the proceeds from that exit on a narrower, more defensible category, consumer electronics, instead of running a general-merchandise marketplace competing on breadth alone.

Building a Speed and Financing Advantage

Under Morin Talukder's leadership, Pickaboo positioned itself around fast fulfillment, offering delivery turnarounds as short as three hours in a market where multi-day shipping windows were still common for online electronics purchases. The company also became one of the first e-commerce retailers in Bangladesh to introduce monthly installment payment plans specifically for electronics.

Those two features, delivery speed and financing, became central to how Pickaboo differentiated itself from larger, more generalist online marketplaces competing for the same electronics buyers, rather than trying to out-catalog bigger platforms.

Building Retention Through Membership

Morin Talukder also built out customer membership programs at Pickaboo, aimed at keeping shoppers coming back for repeat electronics and computer purchases rather than treating each sale as a one-off transaction. That focus on retention, rather than pure customer acquisition, reflected lessons carried over from his earlier ehatbazaar.com venture.

Building a loyalty-driven customer base mattered more in electronics retail than in many other e-commerce categories, since repeat buyers of phones, laptops, and appliances tend to purchase infrequently but at higher order values than typical daily-use categories.

Forbes Recognition

In 2021, Morin Talukder was named to the Forbes 30 Under 30 Asia list in the Retail & E-commerce category, recognition that placed him among a small group of Bangladeshi founders to receive that distinction. The honor came several years into his work scaling Pickaboo, following the earlier exit that funded his second, larger venture.

That recognition reflected both Pickaboo's growth and Morin Talukder's own track record of building and exiting a company before starting the one that made his name, a founder pattern, exit first, scale second, that remains relatively uncommon among Bangladesh's e-commerce entrepreneurs.

Where Pickaboo Stands Today

Morin Talukder continues to lead Pickaboo's strategy directly, staying close to product, marketing, and customer experience decisions as the platform competes in Bangladesh's increasingly crowded electronics e-commerce market. That hands-on approach has remained consistent since the company's founding, even as competitors have entered the space with larger catalogs and broader product categories.

Pickaboo's identity has stayed narrower and more focused than many of its competitors, built specifically around consumer electronics rather than expanding into unrelated retail categories, a positioning choice that has defined the company through nearly a decade of operation.

That narrower focus has meant competing directly against Bangladesh's larger general-merchandise marketplaces for electronics buyers specifically, a harder path than diversifying into unrelated categories, but one that has let Pickaboo build deeper category expertise in financing and fulfillment than a broader competitor might prioritize.

Products

Pickaboo's business centers on consumer electronics retail rather than a single packaged product.

Consumer Electronics Retail is Pickaboo's core offering, covering mobiles, laptops, home appliances, and accessories sold directly through its online platform.

Fast Delivery Service supports the retail platform, offering delivery windows as short as three hours in markets where multi-day shipping remained the norm.

Installment Financing lets customers pay for electronics purchases in monthly installments, one of the earliest such programs among Bangladeshi e-commerce retailers.

Customer Membership Program rewards repeat shoppers, reflecting Morin Talukder's retention-first approach to running the business.

Across fast delivery, installment financing, and its membership program, Pickaboo's platform reflects the same electronics-focused strategy that has defined the company since its 2016 founding, run by a team based in Dhaka.