About
Sadia Haque co-founded ShareTrip and was named ICT Woman of the Year at The Daily Star's 2024 ICT Awards. Read her full founder story.
Short Bio
Co-Founder & CEO at ShareTrip Dhaka | Stage: Established | Industry: TravelTech
Sadia Haque co-founded ShareTrip, rebranding a small travel agency into Bangladesh's leading online travel platform with more than 1.5 million downloads. In 2024, she was honored as ICT Woman of the Year at The Daily Star's ICT Awards.
About Sadia Haque
Sadia Haque is the Co-Founder and CEO of ShareTrip, an end-to-end travel booking platform covering flights, hotels, and holiday packages. As The Daily Star has profiled, her path into the travel industry began not as a business plan but as a personal habit shared with her husband.
Fourteen Years Before Founding
Haque built more than a decade of experience in marketing and leadership roles at Grameenphone, BBC World Service Trust, Nokia, and Banglalink, where she eventually served as Head of Mother Brand. That corporate marketing career gave her a deep understanding of brand-building in Bangladesh's consumer market well before she started a company of her own.
She holds a Bachelor of Business Administration with a dual major in Marketing and Human Resource Management from North South University in Dhaka.
A Personal Habit Becomes a Business
During her corporate career, Haque and her husband developed a shared interest in travel and planning budget-friendly trips. That habit repeatedly exposed gaps in Bangladesh's travel industry, from limited booking transparency to inconsistent pricing, and eventually became the inspiration for a business rather than just a hobby.
In 2014, the couple established a part-time offline travel agency, testing the idea alongside their existing jobs before committing to it fully.
Rebuilding as ShareTrip
The offline agency later rebranded as ShareTrip, launching iOS and Android apps alongside a website to offer a complete end-to-end travel solution. ShareTrip commercially launched in July 2019, entering a market where most travel bookings in Bangladesh still ran through informal agents and phone calls.
The platform has since grown to more than 1.5 million downloads, and ShareTrip became the first Bangladeshi travel agency to operate internationally, opening a branch office in Dubai with approval from the Ministry of Civil Aviation and Tourism.
Recognition as ICT Woman of the Year
In 2024, Haque was honored with the ICT Woman of the Year title at the 9th BRAC Bank PLC-The Daily Star ICT Awards, recognition that came alongside other honors including the Kotler Awards, Women of Inspiration Awards, and C-Suite Awards. Those accolades reflect both ShareTrip's growth and Haque's visibility as one of the more prominent women leading a tech company in Bangladesh's travel sector.
Haque continues to lead ShareTrip's expansion, building on the personal travel-planning habit that started the company a decade ago.