About
Nazmul Sheikh co-founded Shajgoj in 2013, building it into Bangladesh's leading platform for authentic international cosmetics and beauty products. Under his le...
About Nazmul Sheikh
Nazmul Sheikh is the Co-Founder and CEO of Shajgoj, a Bangladeshi platform built to bring authentic international cosmetics brands to local shoppers, at a time when counterfeit beauty products were common in the market. As The Business Standard has profiled, his path into e-commerce ran through telecom engineering on two continents rather than retail.
An Engineer in Telecom, Not Retail
Sheikh graduated from Bangladesh University of Engineering and Technology with a degree in Electrical and Electronic Engineering, studying there from 1999 to 2004. He began his career as a telecom engineer at Grameenphone, Bangladesh's largest mobile operator.
He later moved to Nigeria to work as a technology consultant for MTN, another major telecom operator. That stretch abroad, working in a different emerging telecom market, gave him operational experience far removed from cosmetics or e-commerce before he returned home to build Shajgoj.
Solving a Trust Problem in Beauty Retail
Sheikh founded Shajgoj in 2013 alongside co-founders Sinthia Sharmin Islam, who became Chief Commercial Officer, and Milky Mahmud, who became Chief Operating Officer. The founding idea addressed a specific problem in Bangladesh's beauty market: shoppers had limited reliable ways to buy genuine international cosmetics brands, with counterfeit products widespread in local retail.
Shajgoj built its business around verified authenticity, sourcing directly from brands and distributors rather than relying on the informal supply chains many local beauty retailers depended on.
Winning Investor Confidence
Under Sheikh's leadership, Shajgoj became one of only two Bangladeshi startups to secure backing from Sequoia Capital India, raising roughly 21 crore taka. That investment marked a significant vote of confidence in a niche e-commerce category, beauty and cosmetics, that had drawn less venture attention in Bangladesh than sectors like grocery or ride-sharing.
The company backed up that investor interest with recognition at home, winning The Daily Star's ICT Startup of the Year award in 2021.
Running Growth, Not Just Operations
At Shajgoj, Sheikh oversees marketing, business development, human resources, and shopping experience design, a scope that goes beyond typical CEO responsibilities at a company this size. That hands-on involvement across customer-facing functions reflects how closely he has stayed tied to the day-to-day experience Shajgoj delivers to shoppers, rather than stepping back into a purely strategic role as the company scaled.