Anayet Rashid

Anayet Rashid

Co-Founder & CEO at Truck Lagbe

Dhaka

About

Anayet Rashid co-founded Truck Lagbe in 2016, an online platform connecting truck owners and drivers with shippers across Bangladesh. Under his leadership, the ...

Company & Background

Personal Details

Expertise

Logistics, Trucking Marketplace, Supply Chain

Education

North South University

Company Details

Stage

Established

Industry

Logistics

Founded Year

2016

About Anayet Rashid

Anayet Rashid is the Co-Founder and CEO of Truck Lagbe, an online platform that connects truck owners and drivers with businesses that need goods transported across Bangladesh. The idea for the company didn't come from a market study; it came from a frustration he ran into running his own business.

A Problem Found Inside His Own Supply Chain

Before founding Truck Lagbe, Rashid was managing distribution costs for an existing FMCG business. While reviewing transportation fees, he noticed wide, unexplained discrepancies in what different carriers charged for shipments to the exact same destination.

That inefficiency wasn't an abstract industry statistic to him. It was a cost he was paying directly, and it pointed to a market with no reliable way to compare pricing or availability across truck operators.

Building the Company With a Childhood Friend

Rashid co-founded Truck Lagbe alongside his childhood friend Mir Hossain Ekram, who became the company's co-founder. The two had a habit of discussing new business ideas together, and the transportation pricing problem Rashid kept running into became the one they decided to act on.

Truck Lagbe launched with a straightforward premise: give shippers a digital way to find and book trucks, and give truck owners and drivers a more predictable, transparent way to fill their loads.

Growing Bangladesh's Trucking Marketplace

Under Rashid's leadership, Truck Lagbe has grown to more than 80,000 registered trucks and roughly 200,000 registered customers across Bangladesh. That scale has made it one of the country's most established digital logistics marketplaces, built almost entirely around solving the pricing and availability problem Rashid first noticed in his own supply chain.

The company has raised $5 million in funding from investors including IFC, IDLC Finance, and PSA International, capital that has gone toward expanding the platform's reach and building out services around the core trucking marketplace.

An Ecosystem, Not Just a Booking App

Rashid has described his ambition for Truck Lagbe as building a full ecosystem for trucking, one where every service connected to moving freight, not just booking a truck, sits under a single platform. That vision extends the company's role beyond a simple marketplace into infrastructure meant to benefit owners, drivers, brokers, and shippers alike.

He remains focused on scaling that ecosystem, treating the platform's growth as tied to how many parts of Bangladesh's trucking industry it can meaningfully improve, rather than transaction volume alone.

Shaddam Hossain

Profile written by: Shaddam Hossain

Specializing in SaaS product marketing, SEO strategy, Content marketing, TikTok advertising, PPC, and digital growth.

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