10 Minute School

About 10 Minute School

10 Minute School is one of the largest edtech platforms in Bangladesh, built around a deceptively simple bet: that free, high-quality video lessons could reach students that Bangladesh's private tutoring system never could. Ayman Sadiq founded the company in 2015 as a bootstrapped operation, growing it into a platform teaching more than 250,000 students every single day, entirely free of cost.

His path into education technology started with a personal interest in teaching rather than a background in business or software.

From IBA Student to Teacher

Ayman Sadiq graduated from the Institute of Business Administration at the University of Dhaka with a Bachelor of Business Administration. Rather than moving directly into a corporate career after graduation, he gravitated toward teaching, an interest that eventually became the foundation for 10 Minute School itself.

That teaching background shaped the platform's core format from day one: short, focused video lessons designed to explain a single concept clearly, rather than long lecture recordings that mirrored a traditional classroom. Starting from an interest in teaching rather than a business plan meant the platform's earliest content decisions were driven by classroom instincts rather than growth metrics.

Starting Small in 2015

Ayman Sadiq founded 10 Minute School in 2015 as a bootstrapped operation, with no major outside funding behind its early growth. The platform grew slowly at first, built on word-of-mouth among students looking for an alternative to expensive private tutors.

That bootstrapped period gave the company room to refine its content and format before it ever had to answer to outside investors about growth targets, a slower but more deliberate path than many venture-backed edtech competitors took in Bangladesh's broader startup ecosystem.

Reaching Hundreds of Thousands of Students for Free

Under Ayman Sadiq's leadership, 10 Minute School has grown into a platform teaching more than 250,000 students every single day, offered completely free of cost. That scale, combined with a free access model, has made it one of the most widely used education platforms in the country, reaching students well beyond the cities where private tutoring is most accessible.

Keeping the core platform free, even as the company has grown to employ more than 300 people, has remained central to Ayman Sadiq's stated mission of expanding access to quality education across Bangladesh.

International Recognition

In 2018, Ayman Sadiq received a Queen's Young Leaders Award for his work improving access to education for young people in Bangladesh, and was named to Forbes Asia's 30 Under 30 list the same year. 10 Minute School has also picked up global recognition of its own, including the GLOMO Award at the World Mobile Congress and the APICTA Award, often described as the Oscars of the ICT industry.

That combination of individual and company-level recognition, arriving in the same year, reflected how closely 10 Minute School's public identity has stayed tied to Ayman Sadiq's own teaching reputation rather than a separate corporate brand built apart from its founder.

Where 10 Minute School Stands Today

Ayman Sadiq continues to lead 10 Minute School today, and remains an active public voice on education and entrepreneurship in Bangladesh, with a following built as much on his own teaching content as on his role running the company. Employee reviews reflect a strong internal culture, with career opportunities and culture and values both rating among the highest scores found across this directory.

Sustaining a free core product while employing hundreds of staff and thousands of collaborators has required a business model built around adjacent paid offerings rather than relying on the free platform itself for revenue, a structure that has let 10 Minute School keep expanding its reach without compromising its founding accessibility mission.

Products

10 Minute School's platform combines free core content with paid offerings rather than a single product line.

Free Video Lessons are 10 Minute School's founding product, short, focused explanations covering academic subjects at no cost to students.

Skill Development Courses extend the platform into paid, career-oriented learning beyond core academic subjects.

Admission and Test Preparation rounds out the offering, helping students prepare for competitive academic and career milestones.

Across free lessons, skill development, and test preparation, 10 Minute School's platform reflects the accessibility-first mission that has defined the company since its 2015 founding, now reaching more than 4.7 million users through a team of 300+ employees and thousands of educators and collaborators.